Jinro launches series of UK activations
03 July, 2023
Korean soju brand Jinro has launched the first of three activations in Europe planned for 2023 after breaking 100m 9-litre cases.
HiteJinro: Soju’s export mission
22 September, 2022
A spirit historically bound to the South Korean market, soju consumption is rapidly increasing in key global markets.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
